Who will own Promoted Tweets?

April 20, 2010

As the Twitter Advertising platform gets its legs it will be interesting to see who takes ownership of the media buying duties for agencies and in-house. On one hand the social component is obvious. Promoted Tweets must appeal to the Twittersphere to actually be shown and achieve the advertisers desired ROI. On the other hand [...]

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Resonance Score is Quality Score Evolved

April 16, 2010

Since Twitter announced the launch of their advertising platform, Promoted Tweets, and the corresponding Resonance Score I’ve been ruminating about how it would work. It seems like an extremely interesting and compellling way to incorporate ads into Twitter. I think most users realize that for Twitter to continue they need to monetize in some way and it [...]

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Big Day at Twitter Chirp Conference

April 15, 2010

After the big monetization announcement from Twitter the news kept coming today. Of course since it was the first day of their Chirp Conference that’s to be expected. Most of the big announcements were not about additional monetization efforts, at least direct monetization efforts. Since it was a developers conference most of the content was [...]

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Promoted Tweets Blog Posts Around the Internets

April 14, 2010

There have been a number of blog posts discussing Promoted Tweets, the Twitter Advertising platform. Since the NY Times broke the story all of the other outlets who were privy to the information began adding their thoughts. The announcement of Promoted Tweets is significant because it’s the first public foray into money making that Twitter [...]

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Introducing My Resonance Score

April 13, 2010

Welcome to My Resonance Score. For those who are unaware Twitter announced their monetization strategy and not surprisingly it includes an advertising model which they call Promoted Tweets. Similar to Google they have developed a scoring system, called Relevance Score, to determine the quality of the ads and whether they will be shown, how often they [...]

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