The Ultimate Twitter Advertising Resource

Most active Twitter users and industry wonks knew that Twitter had to come up with a monetization model at some point. Many arguments ensued about what the monetization strategy would be. While many expected some sort of advertising model many others argued that there was no way that Twitter advertising would work. Twitter finally announced their initial monetization strategy and it is an advertising model, at least initially. The concept behind their model is that they are attempting to incorporate the social identity of Twitter into the advertising. Following the Google Quality Score concept Twitter has developed an algorithm for ad serving called Resonance Score. The basic premise is that if the ads don’t “resonate” with the users they will not appear. The idea is interesting and it forces advertisers to develop unique and compelling ads but it will be interesting to see if it is scalable. The biggest question is whether the small businesses that Google was built on will have a chance in the Resonance Scale marketplace.

It is in an interesting time and we will be closely watching how Twitter Advertising is implemented and incorporated. We would also ask readers to provide their thoughts and experiences to help everyone understand how Twitter Advertising and Resonance Score works and whether there is a positive ROI. Check back as we gather data and expand the site.